+NOTE: if after building Redis with a 32 bit target you need to rebuild it
+ with a 64 bit target you need to perform a "make clean" in the root
+ directory of the Redis distribution.
+
+Allocator
+---------
+
+Selecting a non-default memory allocator when building Redis is done by setting
+the `MALLOC` environment variable. Redis is compiled and linked against libc
+malloc by default, with the exception of jemalloc being the default on Linux
+systems. This default was picked because jemalloc has proven to have fewer
+fragmentation problems than libc malloc.
+
+To force compiling against libc malloc, use:
+
+ % make MALLOC=libc
+
+To compile against jemalloc on Mac OS X systems, use:
+
+ % make MALLOC=jemalloc
+
+Verbose build
+-------------
+
+Redis will build with a user friendly colorized output by default.
+If you want to see a more verbose output use the following:
+
+ % make V=1